Why Audience Authenticity and Credibility Matter in Influencer Marketing

In influencer marketing, your audience is one of your most valuable assets. After all, it's the reason why influencers are able to influence their followers. That's why it's so important to make sure that you only work with influencers who have an authentic and credible relationship with their audience. In this blog post, we'll discuss what authenticity and credibility mean in relation to influencer marketing, and we'll give you some tips on how to determine whether or not an influencer is right for your brand.

Knowing your target customers is an integral step in kicking off an influencer program. It’s important to define who your customer is; this includes their location, age, gender, as well as their marital status, and interests. Understanding how your customer evaluates, discovers, and buys your product (or service) is essential to creating the right influencer partnerships.

There are a few key things to look for when assessing an influencer’s authenticity and credibility.

• Does the influencer have a genuine interest in your brand or product?

• Is the influencer's content relevant to your target audience?

• Does the influencer have a sizeable and engaged following?

• Does the influencer's audience align with your target audience (gender, location, age, interests, etc.)?

If you can validate these questions, then you can rest assured that you are creating a list of influencers who are aligned with your brand. Today's consumers are savvy and will be able to see through any inauthentic partnerships quickly.

So, it's important that you do your due diligence in order to create influencer partnerships that will result in long-term success.

What other factors do you think are important when assessing an influencer's authenticity and credibility? Let us know in the comments below!