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Are you looking to get the most out of TikTok? If so, you've come to the right place! In this blog post, we will discuss some tips and tricks for brands who are looking to leverage TikTok as a channel for their influencers. We'll cover everything from how to create videos that stand out, to how to grow your following on the platform. So whether you're just starting out on TikTok or you're looking for ways to improve your experience, read on for some helpful advice!
Using Popular Sounds
One of the best ways to get started on TikTok is to use popular sounds. This way, your videos will be more likely to be seen by other users. To find popular sounds, you can browse the "Sounds" page on the TikTok app. Here, you'll see a list of trending sounds that you can use in your upcoming videos to help your videos become more discoverable.
Identify Niche Audience
TikTok is a great platform for promoting content to a specific niche audience. To do this, you'll need to identify who your target audience is and what kinds of videos they're interested in watching. Once you've identified your target audience, you can start working with influencers who create content that appeals to them. If you are looking to reach new audiences, finding influencers who target those niche audiences can be a great way to be very specific with who you partner with.
Stitching or Dueting Content
If you want your content to be seen by more people, consider "stitching" or "dueting" it with other users. When you stitch two videos together, they play side-by-side and are spliced together at the end. This is a great way to collaborate with other TikTokers and get your content in front of their followers.
Leveraging Spark Ads
TikTok offers a variety of ad formats that you can use to reach your target audience. There are a number of different ways to target your ads, so make sure you're using the right strategies for your business goals. If you've got paid media budget (even a small budget!), Spark Ads through TikTok might be worth exploring as well. As a brand, you can boost influencer content as 15 or 30-second video ads that appear in between people's content. As opposed to the normal In-Feed ads, the engagement and views that are generated by Spark Ads are attributed back to the original post. The other benefit is that you can put additional targeting (beyond the creator's followers) to make sure the content is being served to your target audience.
Hashtags, Hashtags, Hashtags
Just like with any other social platform, hashtags are a great way to get your content seen by more people on TikTok. Use relevant hashtags to get discovered by people who are searching for content like yours. You can also use trending hashtags to get in front of a larger audience, but be aware that your content will be competing with a lot of other content.
Get Creative With Your Content
TikTok is all about creativity and having fun. Don't be afraid to let your influencers experiment and try new things on TikTok. Some of the most popular content on the platform is creative and unexpected.
If you're interested in learning more about how to put a winning TikTok strategy, download this guide.
Good luck and happy TikToking!
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