How Gen Z is Changing the Face of Influencer Marketing

Gen Z is a force to be reckoned with, and businesses had better take notice! This generation, which is now the largest in the U.S., has different spending habits and values than older generations. They are also more connected than ever before, thanks to technology. As a result, businesses must change their marketing strategies to appeal to Gen Z. One of the most effective ways to reach this demographic is through influencer marketing. In this blog post, we will discuss how Gen Z is changing the face of influencer marketing and how you can adapt your strategy to reach them!

Gen Z has an estimated $360 billion in disposable income, and they are on track to becoming the largest generation of consumers. The easiest and most effective way for brands to reach Gen Z is by partnering with influencers. 97% of Gen Z is on social media. And, of those social media users, 80% say that they trust influencers more than traditional celebrities. More importantly, 65% of Gen Z have purchased something based on an influencer’s recommendations.

This is because Gen Z grew up with social media. They are used to seeing real people living their lives online. And, they can spot a fake from a mile away. So, when it comes to choosing who to listen to and what to buy, Gen Z is tapped into the influencers who matter the most to them.

This is why brands need to start partnering with influencers who have a genuine connection to their target audience. It’s no longer enough to just have an influencer with a large following. The influencer also needs to be someone that Gen Z can relate to and trust.

If you’re not sure where to start, get in contact, and we can help you build out a fool-proof influencer marketing strategy.